Performance Based Google Ads Agency Australia

PPC stands for “pay per click”, which is a form of paid advertising campaign where you only pay when someone clicks on your ad.

Google Ads is a form of PPC, but PPC can also include things like Microsoft Bing ads, which is the second most popular form on PPC.

But, to put it simply, when someone says PPC they usually mean Google Ads.

Google Adwords is the same thing as Google Ads. Google Ads used to be called Adwords, but Google changed the name a few years ago to Google Ads. So if someone refers to “adwords campaigns” they are talking about the same thing.

Google Ads works by allowing you to select which keywords you want to show your ads for, and then paying only when someone clicks on your ad.

The benefit of this is that you can carefully select who sees your PPC ads, increasing the chances that you get in front of the right target audience and make more sales.

There are a number of different Google Ads campaigns that you can run, including:

• Search Ads
• Display Ads
• Performance Max
• Google Shopping Ads
• Youtube Ads (Video Ads)
• App Ads
• Call-Only Ads
• Smart Ads

For most service businesses, we recommend sticking on with search ads. Search ads have proven to be the most effective as they bring in the highest quality traffic, which leads to more conversions and a higher ROI.

A PPC Agency, also referred to as a Google Ads agency, is an agency that will run and manage your Google Ads campaigns and PPC campaigns for you.

The range of services offered by Google Ads agencies varies wildly.

Some Google Ads agencies only run the ads themselves.

Others, such as ourselves, not only do the Google Ads management, but also build landing pages (which involves things like copywriting) and take care of designing and implementing the entire funnel.

This can be a tough one.

While there are some good Google Ads management services out there, there are many more who do not know what they are doing, will deliver poor results and take your money.

It can be difficult to differentiate between these before you start using them.

However, a couple of things to look out for can include:

• Do they have any case studies of results?
• Are the case studies in a similar or the same niche or industry as your business?
• Can they explain their strategy for your specific business?
• Will they build landing pages or optimise your website to increase conversion?

If they can’t give you a good answer on these points, it’s best to look elsewhere.

The amount that a PPC or Google Ads agency charges can vary greatly.

Most charge a monthly retainer which can range anywhere from $500-$2000 or more per month.

Some will charge a retainer plus a percentage of ad spend on top.

Others, like ourselves, charge on a pure performance basis, meaning you pay for the results we actually get you.

If you want to run Google Ads successfully, it’s definitely a good idea to use a Google Ads agency who knows what they are doing.

While you certainly could learn to do it and manage your own Google Ads campaign yourself, you will likely spend thousands of dollars learning, not to mention months of your time before you get the hang of it.

For most business owners, hiring a professional Google Ads management service to manage their Google Ads account makes a lot more sense.

If you have been with your Google Ads agency for 90 days and you are not seeing results, it’s time to change.

90 days is more than ample time to get some kind of decent result from a Google Ads account, so if they can’t deliver in this time frame then chances are very high that they don’t know what they are doing.

The cost of Google paid ads varies wildly from industry to industry.

In some industries, the cost per click can be as low as $1.

In other industries, the cost per click can be as high as $30 or more.

This is something we will advise you on before we start working together, to work out if it will even be profitable to run Google Ads in your particular industry.

In most cases it is, but there is the odd situation where it does not make sense to run Google advertising due to the costs.

You’ll need at least $2000 in ad budget to start with.

While it is possible to work with less, in most cases it is not enough to get any real data to work with, so it’s closer to gambling and hoping it works right out of the gate (which it does in most cases).

In order to make sure you have success, you need a bit of room to work with, especially at the beginning, to find out what works best and then focus in on that.

If you can’t at least spend $2000, then Google Ads probably isn’t the best option.

This is something we can advise you on.

The ultimate goal of Google Ads is to make a profitable campaign that you can run indefinitely by putting in $1 and getting out $2 or more.

So what you can expect from our Google Ads services is a campaign that will profitably bring in new customers or clients every month as long as you run the ads.

In almost all cases you will see your first leads within the first 2 weeks of launching a new campaign, and should close your first customer within 30 days.

This is dependent on the budget we are working with, as obviously, the more you spend the more you will get.

This is something we will discuss with you before starting, to give you a realistic expectation of the numbers we expect to see in your specific case.

Mostly, yes.

Google Ads is very controllable, and therefore the majority of the success depends on what you do with the Google Ad campaigns.

There is a small percentage that relies upon Google’s algorithm to correctly optimise things, but with enough time and budget this will always work out if you have done everything else correctly.

We firmly believe that the success of the campaign lies in the hands of the Google Ads campaign manager, which is why we price our service on a performance basis.

There are a number of things we believe make us at Dominate Marketing the top Google Ads specialists.

1. We have a proven track record of running an effective Google Ads campaign for over a dozen service businesses.
2. We offer our service on a performance-based pricing structure, removing all the risk from our clients’ end.
3. We include more than most other Google Ads agencies, such as landing pages, sales copywriting, and a high level of expertise in digital marketing strategy, to ensure a higher degree of success.

In most cases, yes!

Google search ads are often a very effective way for service businesses to bring in new customers consistently.

In fact, we have seen Google Ads outperform all other kinds of digital marketing for the clients we have worked with many times.

This is why we decided to focus specifically on Google search with our agency. It has a very high degree of success, especially when combined with search engine optimisation.

In a lot of cases, yes.

However, this depends on the specific industry you are in and who you service.

For service businesses serving retail customers, as well as some B2B businesses, Google Ads work extremely well.

However, for certain businesses that serve very specific clients, especially industrial or B2B, and where there is not a lot of volume, Google Ads is probably not the best option.

This is something we will advise you on before working with you.

Not in any realistic way.

There is some argument to be made that running Google Ads can impact search engine rankings, but there is no conclusive evidence of this.

Realistically, the only affect it might have is that it can impact the user signals on the website, and if Google sees that people who land on your website take the desired action like fill out a form, this could indirectly lead to better SEO performance.

However, the real world impact of this will be so low that it should not influence your SEO or Google Ads strategy.

The landing page is extremely important for the success of your ad campaign.

In fact, in our opinion, if you don’t set up a proper landing page, you may as well not run any Google Ads period.

This is because the landing page is there to sell your services to potential customers and convince them why they should use you over the competition.

If you don’t bother doing this, chances are you are going to have poor results and just end up burning your money.