SEO For Personal Injury Lawyers In Australia
Personal Injury Law Firms: Here's How I Will Help You Make An Additional $1 Million Per Year With SEO On a Pure Performance Basis
Are You Serious About Growing Your Personal Injury Law Firm?
Many personal injury lawyers don’t have a reliable way of bringing in new clients every month and are relying on referrals or word of mouth.
The problem is, as I’m sure you know if you’re in this situation, is that you have very little control over how many new matters come in as a result.
This makes it impossible to grow the firm with any consistency.
That makes hiring more people difficult.
Which results in your firm staying at the level you are right now, hoping you build up some momentum from referrals to eventually increase what comes in.
The problem is that could take years.
Or might not happen at all.
You need a consistent and reliable way of bringing in new matters for your firm every month in order to grow.
And I know exactly how to make this happen.
SEO truly is one of the best marketing methods for PI law firms in Australia.
People have taken the time out of their day to search for a lawyer on Google because they have a serious problem they need resolved, especially when it comes to something like Personal Injury.
SEO allows you to get in from of these people and bring them to your website, giving you the opportunity to present to them how you can solve their problems, and sell them on working with you.
When done right, SEO for personal injury lawyers can literally be like printing money for your firm, allowing you to grow predictably every single month.
But it has to be done right.
And that’s where most people go wrong.
How to Implement Personal Injury Lawyer SEO the Correct Way
There’s two parts to implementing a successful SEO strategy for personal injury law firms.
The first part is going after the “high intent”, otherwise known as “commercial” keywords.
These are the keywords people type in when they are looking for a personal injury lawyer and have a very high probability of converting into a matter.
They are usually something along the lines of “car accident lawyer near me” or “WorkCover lawyers Melbourne”, things like that.
You need to make sure you have correctly targeted these keywords with your legal website to allow you to show up for them.
You want to target as many of these as possible since the more of this traffic you get, the more matters you will get.
The second part of the strategy, once you have implemented on the commercial keywords, is to use a content marketing strategy to cast a wider net and essentially build brand presence and authority on Google for your practice areas.
You do this by targeting the thousands of informational keywords people search every day about all kinds of things relating to personal injury law.
Things like “can you file a personal injury claim without a lawyer?” and many others.
These indicate some interest in the area of law that you operate in. You want to rank for as many of these for your specific practice areas as you possibly can.
While these are far less likely to turn into matters as quickly as the commercial keywords, what happens is you establish your firm as the dominant authority for these practice areas by just constantly showing up.
This builds trust and also just lets people know you exist.
Over time, this builds up into people coming back to your website, sharing it with others, or just generally remembering your firm when they need a personal injury lawyer.
It also helps to establish your firm as an authority on the topic to Google, which actually increases the rankings of your commercial keywords also.
Long term, this strategy will result in you becoming the go-to personal injury law firm for your practice areas, thousands if not tens of thousands of visitors, and, if done right, hundreds of qualified leads per month.
How Our Performance Based SEO For Personal Injury Law Firms Works
Unlike practically all other SEO agencies who will charge you a monthly retainer and lock you into a month contract for 12 months or more, meaning you have to pay regardless of whether what they do even works or not, we work on a pure performance basis.
What this means is we will do all the work required to get you results, and you only pay us for the results we actually generate you, AFTER you get them.
This guarantees that you get results or you simply don’t pay anything.
Typically this is done on a per lead basis, and is something we will discuss with you to find a deal that works before we start working together.
But this also means we are super selective with who we work with, as we have to be 100% sure we can get you results.
The Technical Aspects of Personal Injury SEO
Strategy & Keyword Research
This is the foundation to everything that gets done on your website. Establishing the right SEO strategy at the beginning and using keyword research to plan out what and how to optimise on your website is the key to success with your lawyer SEO campaign.
You need to establish which keywords and in which order you will target, in order to rank at all, and do so in a timely manner.
Going about it the wrong way can actually lead to more harm than good, and the effects can be irreversible short of moving to a new domain.
Many people don’t understand this and end up turning the site into an info content site by blasting out hundreds of blogs, which can make it difficult to rank for the commercial keywords you actually want to rank for.
Local SEO
Most personal injury law firms operate within their local areas, making local SEO incredibly useful for additional leads.
Local SEO allows you to show up in the local results, known as the “map pack” when some searches location based keywords like “personal injury lawyer Sydney”.
This is a great way to quickly rank and show your 5 star reviews, which will result in more calls and more web traffic.
Local SEO services will also help you rank in the regular organic search results under the map pack.
Technical SEO
Technical SEO, simply put, includes all the things you don’t see on the front end of the website but are crucial if you want to rank.
Things like load speed, meta data, schema, alt tags and more.
These technical elements are crucial for law firm SEO success but often left unattended to because they are not seen, and therefore easily forgotten.
On Page SEO
On page SEO refers to all the things you do see on the website – headlines, content, images and so on.
These elements are absolutely crucial if you want to stand any chance of ranking at all.
Google relies heavily on content to decide which sites to rank, so you need to make sure the content on your site is absolutely perfect and outdoes your competitors to stand the best chance of ranking.
Content Marketing Strategy
Content marketing is a huge part of a successful personal injury lawyer SEO strategy if you want to scale.
Using content, you can greatly expand the amount of keywords you rank for and therefore the amount of traffic you get, which leads to more leads and more matters.
A well executed content marketing strategy will establish your law firm as the authority in your area and help you to grow exponentially, especially in the long term.
Off Page SEO & Backlinks
Off page SEO includes things like link building, citations and directory listings and social media profiles. These things all help with establishing your law firm as a “real” business to Google, increase your domain authority and get you more brand mentions across the web, all helping to increase your website’s rankings when combined with the elements above.
Conversion Rate Optimisation
This is the part overlooked by almost all SEO agencies, but is also the part that will have the biggest impact and make your law firm the most money.
Conversion rate optimisation (CRO) refers to optimising the pages on your website to increase the amount of people who take a desired action – in this case, it will typically by submitting a lead form or calling your firm.
By correctly implementing conversion rate optimisation, you can significantly increase the amount of leads you get without having to get any additional traffic.
For example, if you can increase your conversion rate from 5% to 10%, you will be quite literally getting twice as many leads from the same amount of traffic.
This is an incredibly high impact activity that directly translates into more revenue.
Tracking & Analytics
In order to be able to improve, you must measure. Implementing tracking and analytics allows you to keep track of what’s going on, see if your SEO efforts are working, and what you need to improve.
We use range of tools for tracking our law firm SEO campaigns including Google Analytics, Google Search Console, Semrush and a range of others.
Case Studies
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Law Firm Making Extra $180,000+ From Google Ads
14X Return On Ad Spend On Google Ads
Plumber Goes From o to 850 Users In 9 Months With SEO
Concreter Gets 700% Increase In Traffic With SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
About Me
I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 10 years.
In that time I have have helped over half a dozen law firms including personal injury clients get to page 1 of Google and make at least an additional $1million per year.
I have also invested well over $50,000 into learning from the world’s top SEO & Google Ads experts to put myself in their league. I’m not your average “online marketer”.
If you want a professional who knows what they are doing to get you results and help you grow your personal injury practice, book a call with me today.
FAQ About SEO For Personal Injury Law Firms
What is SEO for personal injury lawyers, and why is it important?
SEO for personal injury lawyers involves optimising a law firm’s website to improve its ranking on search engine results pages, attract more potential clients, and stay competitive in one of the most competitive legal markets.
How does personal injury lawyer SEO differ from general SEO?
Personal injury lawyer SEO focuses specifically on keywords, strategies, and content relevant to personal injury law firms, such as targeting terms like “car accident lawyer” and “personal injury attorney.” It requires specialised knowledge about the industry that regular SEO just can’t compete on.
Why should personal injury law firms invest in SEO?
SEO helps personal injury law firms increase online visibility, attract potential clients, and generate more leads by appearing higher on search engine results pages. This attracts some of the “hottest” clients with a big need they need to resolve now and is incredibly lucrative when done right.
What are the best personal injury keywords for SEO?
It depends on the specific area of personal injury, but keywords like “personal injury lawyer,” “car accident attorney,” and “personal injury law firms” are highly effective for attracting potential clients through search engines.
How does local SEO benefit personal injury attorneys?
Local SEO helps personal injury attorneys target potential clients in their geographic area through strategies like Google Business Profile optimisation and targeting local searches. This will help them show to clients in their area looking for a local personal injury law firm.
What role does content play in SEO for personal injury?
High-quality content such as blog posts, landing pages, and FAQs provides valuable insights to potential clients while boosting search rankings for personal injury law firms.
How can law firms identify relevant personal injury SEO keywords?
Using keyword research tools like the free Google Keyword Planner and paid tools like Semrush can help law firms find keywords with high monthly search volume and low keyword difficulty which they can target with their SEO campaign.
What is the impact of technical SEO on a personal injury law firm’s website?
Technical SEO improves your law firm website performance, such as page load speed and mobile-friendliness, which enhances user experience and helps to increase search engine rankings. Both of these will help your SEO efforts.
How do backlinks improve SEO for personal injury lawyers?
Backlinks from authoritative websites signal to search engines that your content is credible, improving the search engine rankings for personal injury law firms.
What is the role of a Google Business Profile in local SEO for personal injury lawyers?
A well-optimised Google Business Profile improves local search performance, helping personal injury lawyers attract more local clients who are searching for a local lawyer in their area.
How can personal injury lawyers track the success of their SEO efforts?
Free tools like Google Analytics and Google Search Console provide valuable insights into organic traffic, keyword rankings, and online visibility in general. Paid tools like Semrush and rank trackers can provide additional data like keyword ranking updates, in-depth competitor analysis and a lot more.
How long does it take for personal injury SEO to show results?
This depends on a lot of factors. If the website is established and has been around for some time, results can come as quickly as 3-6 months. For new websites, results typically take 9-12 months before seeing anything noticeable.
What types of content should a personal injury law firm create for SEO?
Blog posts, case studies, landing pages for specific services, and FAQs all help to website to show up for target keywords, attracting potential clients.
How can personal injury lawyers attract more clients through SEO?
By using targeted keywords, creating high-quality content, and optimising their law firm’s website for local searches, personal injury lawyers can connect with more clients looking for a lawyer.
What are the common mistakes in personal injury lawyer SEO?
Common mistakes include neglecting local SEO tactics, using irrelevant keywords, pumping out tones of irrelevant content and failing to update website content regularly.
How does search engine optimisation help generate leads for personal injury law firms?
SEO helps your website show up for people specifically looking for a personal injury lawyer. These people are very likely to convert into clients since they have a problem they need to resolve, and have taken time out of their day to search for a solution.
What role do landing pages play in personal injury SEO?
Landing pages tailored to specific services, such as “car accident lawyer,” help attract potential personal injury clients and improve keyword rankings. Not only that, but when done right, they will also significantly improve the conversion rate on your website, leading to more leads and clients as a result.
Why is competitor analysis important in personal injury SEO?
Competitor analysis helps personal injury law firms identify gaps in their search engine optimisation strategy and learn what is already working to achieve better results. Everything you need to know for a successful SEO campaign is already on page 1 of Google.