SEO For Lawyers Sydney
Sydney LAW FIRMS: Here's How I Will Help You Make An Additional $1 Million Per Year With SEO On a Pure Performance Basis
Are You Serious About Growing Your Sydney Law Firm?
Many law firms don’t have a reliable way of bringing in new clients every month and are relying on referrals or word of mouth.
The problem is, as I’m sure you know if you’re in this situation, is that you have very little control over how many new matters come in as a result.
This makes it impossible to grow the firm with any consistency.
That makes hiring more people difficult.
Which results in your firm staying at the level you are right now, hoping you build up some momentum from referrals to eventually increase what comes in.
The problem is that could take years.
Or might not happen at all.
You need a consistent and reliable way of bringing in new matters for your firm every month in order to grow.
And I know exactly how to make this happen.
SEO truly is one of the best marketing methods for law firms in Sydney.
People have taken the time out of their day to search for a lawyer on Google because they have a pressing problem they need resolved.
SEO allows you to get in from of these people and bring them to your website, giving you the opportunity to present to them how you can solve their problems, and sell them on working with you.
When done right, law firm SEO can literally be like printing money for your firm, allowing you to grow predictably every single month.
But it has to be done right.
And that’s where most people go wrong.
How to Implement SEO for Lawyers the Correct Way
There’s two parts to implementing a successful SEO strategy for law firms.
The first part is going after the “high intent”, otherwise known as “commercial” keywords.
These are the keywords people type in when they are looking for a lawyer and have a very high probability of converting into a matter.
They are usually something along the lines of “family lawyer near me” or “commercial lawyer Sydney”, things like that.
You need to make sure you have correctly targeted these keywords with your legal website to allow you to show up for them.
You want to target as many of these as possible since the more of this traffic you get, the more matters you will get.
The second part of the strategy, once you have implemented on the commercial keywords, is to use a content marketing strategy to cast a wider net and essentially build brand presence and authority on Google for your practice areas.
You do this by targeting the thousands of informational keywords people search every day about all kinds of things relating to law.
Things like “do I need a lawyer for a divorce?”, “do commercial lawyers go to court?” and many others.
These indicate some interest in the area of law that you operate in. You want to rank for as many of these for your specific practice areas as you possibly can.
While these are far less likely to turn into matters as quickly as the commercial keywords, what happens is you establish your firm as the dominant authority for these practice areas by just constantly showing up.
This builds trust and also just lets people know you exist.
Over time, this builds up into people coming back to your website, sharing it with others, or just generally remembering your firm when they need a lawyer.
It also helps to establish your firm as an authority on the topic to Google, which actually increases the rankings of your commercial keywords also.
Long term, this strategy will result in you becoming the go-to law firm for your practice areas, thousands if not tens of thousands of visitors, and, if done right, hundreds of leads per month.
How Our Performance Based SEO Services For Sydney Lawyers Work
Unlike practically all other SEO agencies who will charge you a monthly retainer and lock you into a month contract for 12 months or more, meaning you have to pay regardless of whether what they do even works or not, we work on a pure performance basis.
What this means is we will do all the work required to get you results, and you only pay us for the results we actually generate you, AFTER you get them.
This guarantees that you get results or you simply don’t pay anything.
Typically this is done on a per lead basis, and is something we will discuss with you to find a deal that works before we start working together.
But this also means we are super selective with who we work with, as we have to be 100% sure we can get you results.
The Technical Aspects of Sydney Law Firm SEO
Strategy & Keyword Research
This is the foundation to everything that gets done on your website. Establishing the right SEO strategy at the beginning and using keyword research to plan out what and how to optimise on your website is the key to success with your lawyer SEO campaign.
You need to establish which keywords and in which order you will target, in order to rank at all, and do so in a timely manner.
Going about it the wrong way can actually lead to more harm than good, and the effects can be irreversible short of moving to a new domain.
Many people don’t understand this and end up turning the site into an info content site by blasting out hundreds of blogs, which can make it difficult to rank for the commercial keywords you actually want to rank for.
Local SEO
Most law firms in Sydney operate within their local areas, making local SEO incredibly useful for additional leads.
Local SEO allows you to show up in the local results, known as the “map pack” when some searches location based keywords like “family lawyer Sydney”.
This is a great way to quickly rank and show your 5 star reviews, which will result in more calls and more web traffic.
Local SEO services will also help you rank in the regular organic search results under the map pack.
Technical SEO
Technical SEO, simply put, includes all the things you don’t see on the front end of the website but are crucial if you want to rank.
Things like load speed, meta data, schema, alt tags and more.
These technical elements are crucial for law firm SEO success but often left unattended to because they are not seen, and therefore easily forgotten.
On Page SEO
On page SEO refers to all the things you do see on the website – headlines, content, images and so on.
These elements are absolutely crucial if you want to stand any chance of ranking at all.
Google relies heavily on content to decide which sites to rank, so you need to make sure the content on your site is absolutely perfect and outdoes your competitors to stand the best chance of ranking.
Content Marketing Strategy
Content marketing is a huge part of a successful lawyer SEO strategy if you want to scale.
Using content, you can greatly expand the amount of keywords you rank for and therefore the amount of traffic you get, which leads to more leads and more matters.
A well executed content marketing strategy will establish your law firm as the authority in your area and help you to grow exponentially, especially in the long term.
Off Page SEO & Backlinks
Off page SEO includes things like link building, citations and directory listings and social media profiles. These things all help with establishing your law firm as a “real” business to Google, increase your domain authority and get you more brand mentions across the web, all helping to increase your website’s rankings when combined with the elements above.
Conversion Rate Optimisation
This is the part overlooked by almost all SEO agencies, but is also the part that will have the biggest impact and make your law firm the most money.
Conversion rate optimisation (CRO) refers to optimising the pages on your website to increase the amount of people who take a desired action – in this case, it will typically by submitting a lead form or calling your firm.
By correctly implementing conversion rate optimisation, you can significantly increase the amount of leads you get without having to get any additional traffic.
For example, if you can increase your conversion rate from 5% to 10%, you will be quite literally getting twice as many leads from the same amount of traffic.
This is an incredibly high impact activity that directly translates into more revenue.
Tracking & Analytics
In order to be able to improve, you must measure. Implementing tracking and analytics allows you to keep track of what’s going on, see if your SEO efforts are working, and what you need to improve.
We use range of tools for tracking our law firm SEO campaigns including Google Analytics, Google Search Console, Semrush and a range of others.
Case Studies
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Law Firm Making Extra $180,000+ From Google Ads
14X Return On Ad Spend On Google Ads
Plumber Goes From o to 850 Users In 9 Months With SEO
Concreter Gets 700% Increase In Traffic With SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
Who We Work With
Family Lawyers
Divorce Lawyers
Commercial Lawyers
Personal Injury Lawyers
Wills & Estate Lawyers
Property Lawyers
Criminal Lawyers
Litigation Lawyers
And More
About Us
I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 10 years.
In that time I have have helped over 50 businesses in a range of niches get to page 1 of Google and grow their businesses an average of 300% within 12 months.
I have also invested well over $50,000 into learning from the world’s top SEO & Google Ads experts to put myself in the same league (and beyond). I’m not your average “online marketer”.
If you want a professional who knows what they are doing to get you results and help you grow your business, book a call with me today.
FAQ About SEO For Sydney Law Firms
How can SEO services help my Sydney law firm?
SEO services improve your law firm’s online visibility but helping you rank on page 1 of Google when people search for a lawyer in your practice areas, making it easier for potential clients to find you on search engines. Effective SEO targets your specific legal services and local area, such as Sydney, to attract clients actively searching for legal assistance.
Does search engine optimisation work for personal injury lawyer Sydney?
Yes, SEO is highly effective for personal injury lawyers in Sydney, as it targets clients searching for specific services like personal injury claims. With the right strategy, you can stand out in a competitive field, appearing when potential clients need your expertise the most.
Is SEO in the legal industry too competitive for Sydney lawyers?
While the legal industry is competitive, properly implemented SEO strategies can help your Sydney law firm rank and out compete your competition. We’ve worked with many law firms who did not previously rank and are now on page 1 and raking in tens, of not hundreds of leads per month.
I tried SEO before and it didn't work for my law firm?
Previous SEO efforts may not have worked due to poor targeting, outdated techniques, or lack of local focus. There are huge differences between SEO agencies, just as there are between law firms. And unfortunately, many SEO agencies have no idea what they are doing. A properly implemented SEO strategy is very likely to bring you results, as it has for hundreds of other legal professionals.
Would social media be better than SEO for my Sydney law firm?
While social media can enhance your brand’s visibility, SEO is far more effective for attracting clients actively searching for legal services. Combining both can maximise your online reach, but SEO typically yields stronger, long-term client acquisition results.
How long does it take to see results from law firm SEO services?
Law firm SEO results often begin showing within 3-6 months, with more significant improvements usually around the 9-12 month mark. Factors like competition, targeted keywords, and ongoing optimisation influence the timeline, making SEO a long-term investment in client acquisition.
Are there any legal services that SEO does not work for?
SEO works for most legal services, but success depends on keyword demand and the specificity of the niche. Some specialised or lesser-known areas of law won’t have enough search volume to justify doing SEO, since you will not get enough traffic even if they rank #1, simply due to people not even searching for their services.
Is SEO the best thing to do for a new law firm just starting out?
Usually not. Law firms just starting out usually need to get new matters in quickly, in which case a paid ads strategy like Google Ads is far more effective in the short term. SEO should definitely be considered once the firm is slightly more established and has revenue coming in consistently.
My established law firm website already ranks and gets traffic, is SEO worth doing?
It depends, but often times there is still a lot from SEO that even established law firms can benefit from. This will greatly depend on what has already been done, what keywords you already rank for, and what your end goal is. This is something we are happy to discuss with you to see if SEO is worth doing or not.
Which kind of law firms in Sydney does SEO work for?
We’ve seen success with our lawyer SEO services with family law, commercial law, property law, wills and estates, criminal law firms, personal injury lawyers, insolvency practitioners, litigation lawyers and a range of other legal services.
Should law firms run Google Ads alongside SEO?
Absolutely! Google Ads are a fantastic digital marketing strategy to quickly bring in leads for a law firm’s website. Unlike SEO, Google Ads is very quickly to deploy and see results from. If done right, you should be getting leads within about 30 days. We often run Google Ads for law firms alongside our SEO services for lawyers.
Is Facebook Ads good for law firms?
Typically, Facebook Ads tend to yield far lower results than Google when it comes to qualified leads for law firms. This is due to the nature of the platform. No one is scrolling Facebook thinking “I need a lawyer”, but that’s exactly what they are thinking when they go on Google to search for a legal firm.
How is SEO for law firms different from other industries?
Law firm SEO requires a focus on legal-specific keywords, trust-building content, and adherence to legal advertising regulations. It often involves local SEO to capture clients within a specific geographic area, like Sydney, making it more targeted than in other industries.
Can my Sydney law firm do SEO on its own?
While it’s possible, effective SEO requires technical knowledge, time, and regular updates to stay competitive. Partnering with an SEO agency specialising in law firm websites ensures that your SEO strategy is current, compliant, and consistently optimised for better results, and will eliminate A LOT of trial and error.
Why is Dominate Marketing the best SEO Agency for my law firm?
The truth is we may not be, there are many factors that influence whether we are the best agency for your law firm. However, we believe we stand out in the very crowded field of “SEO experts” because not only do we have proven results with lawyers SEO, but we also price our services on a pure performance model, which guarantees you results. This is in contrast to practically every other agency out there who charges a retainer which you have to pay regardless of whether they get you results or not. Our pricing model makes it far more affordable in the beginning, as well as ensures you get results or you simply don’t pay.