SEO Services For Lawyers Melbourne
Melbourne Law Firms: Here's How I Will Help You Make An Additional $1 Million Per Year With SEO On a Pure Performance Basis
Are You Serious About Growing Your Melbourne Law Firm?
Many law firms want to grow but don’t have a reliable way of bringing in new matters every month.
So many law firms I speak to are relying on referrals and word of mouth for all of their business.
The problem is that this is completely out of their control, and there is nothing they can do to increase the amount of matters that come in.
All they can do is hope that they build up momentum over time.
But this could take years.
Or might never even happen.
There is a much more consistent and predictable way to bring in new matters.
And I know exactly how to make it happen.
SEO truly is one of the best things law firms can do over the long term to get more matters and grow.
However, it must be done right.
Is SEO the Best Choice For Law Firms?
The short answer is yes.
Google presents an interesting opportunity for law firms that few other businesses get to benefit from.
Usually, when someone searches for something on Google, it’s because they have a want.
They want something.
When it comes to people looking for a lawyer, they have a need.
They have to resolve a problem.
The law forces them to have to do something about it.
So they go on Google and specifically look for someone who can help them.
SEO allows your firm to be the one that shows up in front of them.
This is incredibly powerful, and, when implemented correctly, can essentially drive matters on demand to your firm.
Not to mention that they are “free”.
You don’t pay for the traffic like you would with ads.
How to Implement SEO for Lawyers the Correct Way
I’ve developed a two-part strategy for implementing SEO on law firm websites.
Part 1 is going after all the high intent “commercial” keywords people search when they are looking to hire a lawyer ASAP.
Things like “divorce lawyer near me”, “commercial lawyer melbourne” and so on.
These keywords indicate a high degree of intention to actually hire a lawyer, and convert extremely well into matters.
I target these keywords by optimising service pages to not only show up for these keywords, but pre-sell the potential clients on working with your firm specifically, further increasing the conversion rate.
This results in a very successful law firm SEO strategy which not only gets traffic, but turns that traffic into actual paying clients for your firm.
Part 2 of the SEO strategy is to expand across all the informational based keywords people search regarding the practice areas you offer.
There are literally thousands of searches every month about all kinds of questions and topics relating to practically all areas of law.
Keywords like “do I need a lawyer to make a contract”, “how much does a personal injury lawyer cost” and a myriad of others.
By targeting all of these keyword searches, you do two things.
Firstly, you build brand recognition and ensure that people know of your firm.
They land on your website, perhaps they save it or share it, they see your logo and remember your name, and when the time comes that they need a lawyer, guess who they’ll go to?
Second, it establishes your law firm’s website as an authority on this topic to Google, which actually helps to increase your rankings of the commercial keywords also.
The long term goal being that whenever someone searches anything to do with the practice areas that you offer, you’ll show up.
Imagine being at top of Google search results for practically every search relevant to your services.
This is how you dominate the Google search results and establish your firm as the go-to in your particular practice areas.
How Our Performance Based SEO Services For Lawyers In Melbourne Work
Unlike practically all other SEO agencies who will charge you a monthly retainer and lock you into a month contract for 12 months or more, meaning you have to pay regardless of whether what they do even works or not, we work on a pure performance basis.
What this means is we will do all the work required to get you results, and you only pay us for the results we actually generate you, AFTER you get them.
This guarantees that you get results or you simply don’t pay anything.
Typically this is done on a per lead basis, and is something we will discuss with you to find a deal that works before we start working together.
But this also means we are super selective with who we work with, as we have to be 100% sure we can get you results.
The Technical Aspects of Melbourne Law Firm SEO
Strategy & Keyword Research
Strategy is the core of our law firm SEO services and is much more than just picking out a bunch of keywords to try and rank law firm websites for.
Doing extensive keyword research and mapping out exactly what pages need to be made to target which searches, and in which order, are crucial if you want quick results which also last for the long term.
If you base all of your SEO efforts on the incorrect strategy, you can do a lot of damage which can be hard to reverse, or even in some cases impossible without moving to a new domain.
Local SEO
Most Melbourne law firms operate with a local area. Many people also look for lawyers in their area with searches such as “family lawyer Melbourne” or “criminal lawyer near me”.
Our local SEO services allow you to show up in the local results, also known as the “Map Pack”, using a Google Business Profile.
This is one of the quickest ways to starting getting leads for legal practices and also helps your website show up in the search engine results below the map pack for local searches.
These keywords also tend to convert very well, so they are super valuable to rank for.
Technical SEO
Technical SEO is all the things you don’t see on the front end of the website but must be optimised for a successful SEO campaign.
Things like meta data, alt tags, website speed, schema, and many other factors that affect how Google crawls the website and interprets it.
These technical factors make a significant difference to the ranking of your law firm website.
On Page SEO
On page SEO is mostly about content and is a major factor if your want your website to show up on Google.
Without the right content, you stand no chance of ranking no matter what else you do.
On page SEO ensures that all the different on page elements like headlines, content, images and so on are optimised to make your website as relevant as possible to the specific keywords you are trying to rank for.
Content Marketing Strategy
Content marketing is the secret to capturing as much organic traffic as possible for your law firm’s website.
Once you are ranking for the main commercial keywords, you want to expand and show up for as many additional searches as possible relating to the services your law firm offers.
This builds trust with potential clients and gets you an unlimited amount of “free” traffic, a lot of which will convert into paying clients.
It also establishes you as an authority to Google, helping to increase your search engine rankings overall.
Off Page SEO & Backlinks
Where and how your website appears across the internet has a big impact on how well your website will rank.
Factors like link building, brand mentions, social media profiles, citations and business directory listing all play a part in establishing to Google that your business is “real” and how popular it is, which in turn impacts where Google shows it in the search engine results pages.
Links from other websites that are considered trustworthy is like them vouching for your site, which tells Google they should trust you also.
Conversion Rate Optimisation
This is an element often overlooked by SEO agencies but is also the one that will dictate how much money you will make from all this.
It’s all well and good ranking and getting traffic, but if all that traffic is leaving your website without contacting you and using your services, it’s completely pointless.
Conversion rate optimisation (CRO) is the process of optimsing your website pages to convert as well as possible, which means getting people to take a desired action.
In the case of law firms, this is typically filling out a form or making a phone call.
The better your website converts, the more money you will make without having to get more traffic.
To illustrate, if you can increase your conversion rate from 5% to 10%, you will double the amount of leads you get (and in turn, matters) without having to get a single additional person onto your website.
Tracking & Analytics
In order to know what’s working and what isn’t, you need to track as much as possible.
Things like rankings, traffic, conversion rate and more let you know if what you are doing is heading in the right direction, or if something needs to be changed.
We use a range of tools to track the performance of your law firm SEO including Google Analytics, Google Search Console, Semrush and more.
Case Studies
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Law Firm Making Extra $180,000+ From Google Ads
14X Return On Ad Spend On Google Ads
Plumber Goes From o to 850 Users In 9 Months With SEO
Concreter Gets 700% Increase In Traffic With SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
Who We Work With
Family Lawyers
Divorce Lawyers
Commercial Lawyers
Personal Injury Lawyers
Wills & Estate Lawyers
Property Lawyers
Criminal Lawyers
Litigation Lawyers
And More
About Us
I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 10 years.
In that time I have have helped over 50 businesses in a range of niches get to page 1 of Google and grow their businesses an average of 300% within 12 months.
I have also invested well over $50,000 into learning from the world’s top SEO & Google Ads experts to put myself in the same league (and beyond). I’m not your average “online marketer”.
If you want a professional who knows what they are doing to get you results and help you grow your business, book a call with me today.
FAQ About SEO For Melbourne Law Firms
What is SEO for lawyers in Melbourne?
SEO for law firms is a strategy that optimises your website to appear higher in search engines, increasing your law firm’s online visibility and making it easier for potential clients to find you. By using targeted keywords, high-quality content, and technical optimisations, among many other things, we help law firms get clients actively searching for legal services online.
Why is SEO important for Melbourne-based law firms?
SEO is crucial for Melbourne law firms as it increases the chances that potential clients will find you, especially when prospective clients search for legal services in their area. Higher visibility translates to more website traffic, client inquiries, and, ultimately, more matters for your firm.
How long does it take to see results from our SEO services?
Typically, law firms can start seeing improvements within 3 to 6 months, but significant results usually start showing around 9-12 months in, particularly for new websites. SEO is a long-term strategy that builds authority and momentum over time.
What SEO services do you offer for law firms?
Our SEO services include keyword research, content creation, link building, local SEO, technical SEO, and ongoing performance tracking. We customise our approach to best fit your firm’s specific goals and target audience.
How do you choose keywords for law firm SEO?
We perform detailed keyword research to identify the terms potential clients use when searching for legal services that your law firm offers. By targeting both competitive and niche keywords, we maximise your visibility in search results for high-converting terms, resulting in more matters for you.
Will SEO help my law firm rank in Google’s Local Pack?
Yes, our local SEO strategies are designed to help your firm rank in Google’s Local Pack, which appears at the top of local search results. This prominent position can drive significant traffic and credibility for your firm.
How much does SEO cost for a law firm?
We price on a pure performance basis for the results we get you. Typically this is done on a per-lead basis. However, this is something we will discuss with you before working together to find the best deal that works for both of us.
Can you guarantee my law firm will be on the first page of Google?
Nobody can guarantee specific rankings on Google since no one other than Google themselves controls the algorithm.
What we can guarantee is we will do absolutely everything we can to get you the best result and get you more matters, and our pricing model reflects this. As you grow, we grow, so we are incentivised to make this work for you as best as possible.
What’s the difference between SEO and PPC for law firms?
Lawyer SEO focuses on organic search results, which take time to build but provide long-lasting value and doesn’t require you to pay for the traffic, while PPC (Google Ads) can get you traffic immediately but requires ongoing spending. Both strategies can be very effective for Melbourne law firms, and we often recommend using them together for maximum impact.
How can search engine optimisation increase client enquiries for my law firm?
By improving your rankings and ensuring potential clients can find your website SEO gets more people onto your website and increases the amount of enquiries you get. As more people find your website, client inquiries naturally increase, leading to more matters and revenue.
What makes our law firm SEO services unique?
We specialise in SEO for the legal industry, understanding the specific challenges and nuances of ranking legal content. We have successfully worked with over half a dozen Australian law firms to get them fantastic results from Google and help them grow. We know exactly what needs to be done to get law firms results from SEO.
How does mobile SEO impact my law firm’s visibility?
Mobile SEO ensures your website is optimised for mobile devices, which is essential as most clients now search for services on their phones. Not only that, but Google uses mobile-first indexing, meaning they themselves prioritise the mobile version of the website. This means it must be optimised if you want to stand a chance at ranking.
Is SEO suitable for every type of law firm?
SEO is definitely beneficial for the vast majority of law firms including family law, commercial law, wills and estates, personal injury lawyers, criminal law firms and more.
There are some instances where SEO won’t work, for example if you are working in a very specific niche area of law that just doesn’t get a lot of searches on Google.
This is something we will advise you on before working together.
Can I do SEO for my law firm myself?
It is certainly possible to do SEO yourself.
However, many people underestimate just how much work is required to do SEO effectively, let alone the amount of specialised knowledge required to know exactly what to do so that in 6-12 months your website will rank.
If you don’t have prior SEO experience, trying to compete against other law firms who have a top SEO agency working for them is probably not a successful strategy.
Do you help with Google Business Profile optimisation?
Yes, we optimise your Google Business Profile to ensure it’s complete, accurate, and fully optimised for local search. This includes updating contact details, adding relevant keywords, and optimising for client reviews.