SEO For Family Lawyers In Australia
Family Law Firms: Here's How I Will Help You Make An Additional $1 Million Per Year With SEO On a Pure Performance Basis
Are You Serious About Growing Your Family Law Firm?
Many law firms don’t have a reliable way of bringing in new clients every month and are relying on referrals or word of mouth.
The problem is, as I’m sure you know if you’re in this situation, is that you have very little control over how many new matters come in as a result.
This makes it impossible to grow the firm with any consistency.
That makes hiring more people difficult.
Which results in your firm staying at the level you are right now, hoping you build up some momentum from referrals to eventually increase what comes in.
The problem is that could take years.
Or might not happen at all.
You need a consistent and reliable way of bringing in new matters for your firm every month in order to grow.
And I know exactly how to make this happen.
SEO truly is one of the best marketing methods for family law firms in Australia.
People have taken the time out of their day to search for a lawyer on Google because they have a pressing problem they need resolved.
SEO allows you to get in from of these people and bring them to your website, giving you the opportunity to present to them how you can solve their problems, and sell them on working with you.
When done right, law firm SEO can literally be like printing money for your firm, allowing you to grow predictably every single month.
But it has to be done right.
And that’s where most people go wrong.
How to Implement SEO for Family Law the Correct Way
There’s two parts to implementing a successful SEO strategy for law firms.
The first part is going after the “high intent”, otherwise known as “commercial” keywords.
These are the keywords people type in when they are looking for a family lawyer and have a very high probability of converting into a matter.
They are usually something along the lines of “family lawyer near me” or “divorce lawyer Sydney”, things like that.
You need to make sure you have correctly targeted these keywords with your legal website to allow you to show up for them.
You want to target as many of these as possible since the more of this traffic you get, the more matters you will get.
The second part of the strategy, once you have implemented on the commercial keywords, is to use a content marketing strategy to cast a wider net and essentially build brand presence and authority on Google for your practice areas.
You do this by targeting the thousands of informational keywords people search every day about all kinds of things relating to family law.
Things like “do I need a lawyer for a divorce?”, “do family lawyers go to court?” and many others.
These indicate some interest in the area of law that you operate in. You want to rank for as many of these for your specific practice areas as you possibly can.
While these are far less likely to turn into matters as quickly as the commercial keywords, what happens is you establish your firm as the dominant authority for these practice areas by just constantly showing up.
This builds trust and also just lets people know you exist.
Over time, this builds up into people coming back to your website, sharing it with others, or just generally remembering your firm when they need a lawyer.
It also helps to establish your firm as an authority on the topic to Google, which actually increases the rankings of your commercial keywords also.
Long term, this strategy will result in you becoming the go-to family law firm for your practice areas, thousands if not tens of thousands of visitors, and, if done right, hundreds of qualified leads per month.
How Our Performance Based Family Law SEO Works
Unlike practically all other SEO agencies who will charge you a monthly retainer and lock you into a month contract for 12 months or more, meaning you have to pay regardless of whether what they do even works or not, we work on a pure performance basis.
What this means is we will do all the work required to get you results, and you only pay us for the results we actually generate you, AFTER you get them.
This guarantees that you get results or you simply don’t pay anything.
Typically this is done on a per lead basis, and is something we will discuss with you to find a deal that works before we start working together.
But this also means we are super selective with who we work with, as we have to be 100% sure we can get you results.
The Technical Aspects of Family Law Firm SEO
Strategy & Keyword Research
This is the foundation to everything that gets done on your website. Establishing the right SEO strategy at the beginning and using keyword research to plan out what and how to optimise on your website is the key to success with your lawyer SEO campaign.
You need to establish which keywords and in which order you will target, in order to rank at all, and do so in a timely manner.
Going about it the wrong way can actually lead to more harm than good, and the effects can be irreversible short of moving to a new domain.
Many people don’t understand this and end up turning the site into an info content site by blasting out hundreds of blogs, which can make it difficult to rank for the commercial keywords you actually want to rank for.
Local SEO
Most family law firms operate within their local areas, making local SEO incredibly useful for additional leads.
Local SEO allows you to show up in the local results, known as the “map pack” when some searches location based keywords like “family lawyer Sydney”.
This is a great way to quickly rank and show your 5 star reviews, which will result in more calls and more web traffic.
Local SEO services will also help you rank in the regular organic search results under the map pack.
Technical SEO
Technical SEO, simply put, includes all the things you don’t see on the front end of the website but are crucial if you want to rank.
Things like load speed, meta data, schema, alt tags and more.
These technical elements are crucial for law firm SEO success but often left unattended to because they are not seen, and therefore easily forgotten.
On Page SEO
On page SEO refers to all the things you do see on the website – headlines, content, images and so on.
These elements are absolutely crucial if you want to stand any chance of ranking at all.
Google relies heavily on content to decide which sites to rank, so you need to make sure the content on your site is absolutely perfect and outdoes your competitors to stand the best chance of ranking.
Content Marketing Strategy
Content marketing is a huge part of a successful family lawyer SEO strategy if you want to scale.
Using content, you can greatly expand the amount of keywords you rank for and therefore the amount of traffic you get, which leads to more leads and more matters.
A well executed content marketing strategy will establish your law firm as the authority in your area and help you to grow exponentially, especially in the long term.
Off Page SEO & Backlinks
Off page SEO includes things like link building, citations and directory listings and social media profiles. These things all help with establishing your law firm as a “real” business to Google, increase your domain authority and get you more brand mentions across the web, all helping to increase your website’s rankings when combined with the elements above.
Conversion Rate Optimisation
This is the part overlooked by almost all SEO agencies, but is also the part that will have the biggest impact and make your law firm the most money.
Conversion rate optimisation (CRO) refers to optimising the pages on your website to increase the amount of people who take a desired action – in this case, it will typically by submitting a lead form or calling your firm.
By correctly implementing conversion rate optimisation, you can significantly increase the amount of leads you get without having to get any additional traffic.
For example, if you can increase your conversion rate from 5% to 10%, you will be quite literally getting twice as many leads from the same amount of traffic.
This is an incredibly high impact activity that directly translates into more revenue.
Tracking & Analytics
In order to be able to improve, you must measure. Implementing tracking and analytics allows you to keep track of what’s going on, see if your SEO efforts are working, and what you need to improve.
We use range of tools for tracking our law firm SEO campaigns including Google Analytics, Google Search Console, Semrush and a range of others.
Case Studies
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Law Firm Making Extra $180,000+ From Google Ads
14X Return On Ad Spend On Google Ads
Plumber Goes From o to 850 Users In 9 Months With SEO
Concreter Gets 700% Increase In Traffic With SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
About Us
I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 10 years.
In that time I have have helped over half a dozen law firms including several family law firms get to page 1 of Google and make at least an additional $1million per year.
I have also invested well over $50,000 into learning from the world’s top SEO & Google Ads experts to put myself in their league. I’m not your average “online marketer”.
If you want a professional who knows what they are doing to get you results and help you grow your family law practice, book a call with me today.
FAQ About SEO For Family Law Services
What is SEO for family lawyers, and why is it important?
SEO for family lawyers involves optimising a family law firm’s website to improve its ranking on search engines, resulting in more potential clients finding your website when they go to Google to look for a family lawyer and using your services.
How does local SEO benefit family law practices?
Local SEO ensures your family law firm appears in local search results, helping you attract clients searching for family law services in your area.
What does an SEO agency for family law firms do?
An SEO agency specialising in family law helps improve your online presence and get more matters for your firm by conducting keyword research, optimising your website, managing your Google Business Profile, and increasing organic traffic through targeted SEO strategies so that more clients find out about your firm and use your services.
Why is keyword research critical for family law SEO?
Keyword research identifies the terms prospective clients use to search for family legal services, enabling your law firm to target the right audience and improve search engine rankings.
How can SEO help attract more family law clients?
SEO improves your website’s visibility in search engine results, ensuring potential clients find your law firm when searching for services like divorce lawyers or child custody representation.
What is technical SEO, and why does it matter for family law firms?
Technical SEO ensures your website is optimised for search engines, including fast loading speeds, mobile responsiveness, and error-free navigation, all of which improve search engine rankings and user experience.
What is the role of content creation in family law SEO?
Content creation involves producing relevant and informative articles, blogs, or pages that address family law topics, enhancing your website’s authority and increasing the changes that potential family law clients find your website and use your services. This is a fantastic long term strategy to grow your firm and is a core part of what we do.
What makes a strong local SEO strategy for family lawyers?
A strong local SEO strategy includes optimising your Google Business Profile, targeting local keywords, and generating positive client testimonials to rank higher in local search results, among a number of other things.
How does link building help family law firms improve SEO?
Link building increases your website’s authority by acquiring high-quality backlinks from reputable sites in the legal industry, helping to increase search engine rankings.
Can SEO help my family law firm attract local clients?
Yes, local SEO practices like optimising your Google Business Profile and using location-specific keywords help your family law firm appear in local search results, attracting nearby clients.
What are the best SEO practices for family law websites?
Best practices include on-page SEO, technical SEO, content optimisation, local SEO, and continuous monitoring through tools like Google Analytics and Google Search Console.
How can a custom SEO strategy benefit family lawyers?
A custom SEO strategy tailors SEO efforts to your law firm’s specific needs, focusing on your target audience, competitive keywords, and local search results to maximise impact. A copy-paste strategy won’t correctly target the specifics of family law, meaning you will get results slower (if at all) and miss out on a lot of potential.
How long does it take to see results from an SEO campaign for family lawyers?
SEO results vary, but most law firms see improvements in organic traffic and search engine rankings within 3-6 months of implementing a strategic SEO campaign. If you already have an established website, results are much faster. However, for new websites, expect the timeframe to be closer to 9-12 months before seeing significant results.
Why is a Google Business Profile important for family law firms?
A free Google Business Profile increases your law firm’s online presence by appearing in local searches and maps, making it easier for potential clients to find and contact you.
What SEO tools are essential for family law SEO?
Essential tools include keyword research tools, Google Analytics, Google Search Console, and link-building platforms to track performance and refine SEO strategies.
How can family law firms optimise their website for organic search results?
Optimise your website by targeting relevant keywords, improving page speed, enhancing mobile usability, and creating high-quality content that aligns with your legal practice.
What role do client testimonials play in family law SEO?
Positive client testimonials improve trust and credibility, enhancing your law firm’s reputation and supporting higher rankings in search engine results pages. This specifically help with your Google Business Profile, as reviews are one of the key ranking factors for these profiles.
What is the difference between on-page and off-page SEO for a family law website?
On-page SEO involves optimising website content, meta tags, and internal links, while off-page SEO focuses on external strategies like link building and local citations.
How does search engine optimisation help divorce lawyers stand out?
SEO helps divorce lawyers rank for competitive keywords related to family legal services, increasing visibility among prospective clients searching for divorce representation.
Why choose a performance-based SEO agency for family law?
A performance-based law firm SEO company ensures you only pay for results, focusing on delivering measurable outcomes like increased search engine rankings, organic traffic, and client conversions. It also means our incentives are aligned. The faster we can help you grow, the more we all benefit.