Performance Based SEO Agency Sydney

Typically speaking, anything you do in SEO today you will see the results of in about 3-6 months.

So if we are just starting out, especially if it’s a brand new website, you can expect to see little for 6-9 months.

But after the 9 month mark, things really start to take off and that’s usually when we see explosive growth.

This is why, at our SEO agency Sydney, we often combine Google Ads with our SEO campaigns.

Google Ads work quickly and allow you to get more customers straight away while waiting for the results of SEO to kick in.

This one can be a bit tricky.

The problem with the SEO industry, and digital marketing in general, is that there is no barrier to entry.

Literally anybody can start an SEO agency Sydney and offer their services, and it can be very hard to tell who the real SEO specialists are and who aren’t until you’ve already spent a few months and hundreds if not thousands of dollars.

However, there are a couple of things to look out for:

1. Does what they are saying make sense?
   
   White SEO can seem complicated, it actually isn’t. If what they are saying doesn’t quite add up, that’s an indicator that they either don’t know what they are doing, or they are leading you on.
   
   Many SEO specialists know that most people don’t understand what search engine optimisation really is, and they use this to their advantage.
2. Do they have a proven track record?
   
   Look for case studies and testimonials, ideally from businesses in the same industry or similar, showing that they know how to get results.
3. Does the pricing make sense?
   
   Many SEO agencies charge large monthly retainers and lock you into a contract with no guarantee of results.
   
   To us, this sounds like a bad deal, but many people still go for it.
   
   We recommend finding a pricing model that aligns the incentives of the business and the SEO specialists, like our pay-per-result model.
4. Is there any guarantee of performance?
   
   The funny thing with SEO companies is that they will either over-guarantee something they can’t deliver (such as #1 position) or they won’t guarantee anything at all.
   
   While it is not possible to guarantee specific rankings (we address why in one of the other FAQs), it is possible to guarantee some kind of performance.
   
   If they won’t give you anything at all, it’s typically a sign that they don’t believe they can actually get you results.

We believe there are a number of things that make us the best Sydney SEO agency.

1. We have a proven track record of results for service businesses in Sydney. We know what works and how to implement it to get you results quickly and for the long term.
2. Our pricing model is the best in the industry. We work on a pure performance basis, where you only pay for the results you get. We are not aware of a single other agency that offers this (and we’re not talking bold claims just to get you on the call).
3. We’ve been in business for over 4 years, and we are looking to partner with businesses for the long term. You can trust we are not going anywhere.

Our link building strategy based on getting as many natural links as possible to minimise any risk and get long term results.

Link building can be a risky game.

A good link can make a world of difference to your search engine rankings.

A bad link can not only hurt your organic rankings but can also get your site penalised.

So you have to be extra careful where and how you build links.

We take a safe approach when it comes to link building to ensure that there is no risk to our clients’ websites.

We focus mostly on getting brand mentions for your website, things like directory listings and citations, press releases and social media profiles.

From there, we will build specific links as and where needed.

We also utilise content to attract natural links.

By writing useful content, people will link to it, which results is the most scalable method of link building possible, which also happens to be the safest and most natural.

Absolutely not.

We never employ any kind of black hat SEO tactic on clients’ websites.

This is for several reasons.

Firstly, legitimate businesses have no need to use black hat SEO. Black hat SEO tactics only work for short periods before they are found out, and then all your work is wiped out.

Unless you are running the type of business where this pays off, it is simply not worth it for most regular businesses. You are much better off playing the long term game and using a white hat SEO strategy that will last for years to come.

We take care of all on page SEO aspects required to make your website rank and achieve SEO success.

This includes:

• Meta title and descriptions
• Headings
• Content
• New pages and blogs
• Website speed
• Mobile SEO
• Images
• User experience
• Conversion rate optimisation
• And more

This depends on many factors but we tend to see the same partner across most businesses.

Typically speaking, you can expect to grow about 300% within the first 12 months in terms of the amount of business you get through your website.

This is the average number we’ve seen across about a dozen different businesses we have worked with.

So, if your website is getting about 20 leads per month right now, you can expect to be getting about 60 by the end of the first year.

If you are just starting with a brand new website or it doesn’t rank for anything at all, then your growth will be significantly bigger.

Typically speaking, practically all businesses we work with have seen an additional 50-100 leads per month by the end of the first 12 months.

No, we don’t guarantee specific Google rankings.

The reason for this is that it’s impossible.

Since nobody other than Google themselves controls Google rankings, there is no way to guarantee a specific position in the organic search results.

We do guarantee performance and that you will get more leads and business, and this is done through the way we price our SEO services on a performance basis.

Put simply, they are lying.

There are two main ways SEO specialists get around this claim.

The first is that they will in fact rank you #1, but it will be for some obscure keyword that absolutely no one searches and there is no competition for.

It’s actually extremely easy to rank for keywords no one else is trying to rank for.

For example, if you wanted to rank for some random gibberish like “fndsjaf”, you could just add that to your meta title and H1 heading and odds are you’d be at number 1 tomorrow.

The problem is that that is not going to help your business at all.

The second way they get around it is that they just run Google Ads and pay to place your website at #1.

But this is dishonest because the minute you stop paying for ads you will lose that position. That’s not what SEO is.

If anyone is guaranteeing you specific rankings on search engines, you should be extra careful.

What we do guarantee is that we will get you more leads and help you grow your business through our SEO efforts.

This is why we price our SEO services based on the results we get you.

We may not be able to guarantee specific rankings, but we can guarantee that if we do what we know works, you will see the same results.

Yes.

Local SEO is a core speciality of our SEO Sydney service, and is what we do for most service businesses we work with.

If you run a business servicing a local area, such as a specific town, city or state, we can definitively help you with a Local SEO campaign.

At our SEO company, we include everything that is necessary to guarantee success from our SEO campaigns.

This includes:

• Keyword research
• Competitor analysis
• SEO strategy
• On page SEO
• Off page SEO
• Technical SEO
• Content marketing
• Conversion rate optimisation
• Sales copywriting
• Tracking
• Link building
• Digital PR
• And more

Very.

These days, more than 60% of website traffic comes from mobile devices.

As a result of this, Google has actually switched to mobile-first indexing, which means they first read and prioritise the mobile version of your website.

Therefore, optimising your website for Mobile SEO is absolutely crucial if you want to stand a chance of ranking in Google search.

Content marketing is a core part of our SEO strategy at our Sydney SEO company.

Content marketing does a number of things for an solid SEO strategy:

1. It helps to establish topical authority, making your website the go-to resource for a specific niche, which in turn helps to raise all the pages relating to that topic and increases your rankings.
2. Builds trust with your target audience by educating them early on, and increases the chances that they will buy from you
3. Catches people who are earlier on in the buying cycle and are information gathering. While they may not be buyers today, they are far more likely to return when the time comes and buy from you.

At our SEO Sydney Agency, we often combine Google Ads with SEO campaigns.

Google Ads are very complementary to SEO, and they can speed up the time it takes to get more business through the door.

Because they are quick to deploy, you can be getting new business in as little as a few weeks.

This lets you start growing much quicker than if you had to wait to see SEO results for a few months.

If Google Ads are a good idea for your business, we will advise you on this before working with you.

Yes!

We work with WordPress on practically all the websites we manage and build.

WordPress is well known for being SEO friendly and very customisable, which makes it perfect for websites trying to rank in Google.

At our SEO agency, there are a number of key metrics we track to ensure successful SEO campaigns.

The first and most obvious is SEO rankings. Tracking where your website ranks tells us if what we is doing is working and Google is showing our website in the search results, ideally on page 1.

Next, we track SEO traffic to see what happens once they are on the website. This tells us if we are getting the right people to the website, and how many we are getting from the keywords we rank for.

Third, we track conversions, which are either leads or sales, depending on the business. This tells us if people are actually interested in buying what the business has to offer, and what we can do to improve this and get more people over the line.

These three metrics are what our Sydney SEO team believes are the key to SEO success.

Technical SEO is the optimisation of all the technical aspects of your website.

It typically includes:

• Website speed
• Schema
• Anything code related
• Indexing
• Crawlability
• Redirects
• Canonicalisation
• Mobile optimisation
• Website structure
• Sitemaps
• Robots.txt file
• And more

Indirectly it can.

While being big on social media itself won’t increase your Google rankings, the user signals your website gets from people coming to your website from social media and then spending time on it and ideally buying something or completing a conversion can help.

These signals indicate to Google that people are finding what they are looking for on your website.

Having a large amount of social traffic can also indicate that your business is real and is popular, which can indirectly influence your rankings.

Brand mentions also indirectly help your SEO, as Google will see that your business is liked and trusted. Social media helps with this.

So while all these things alone won’t get you to page one, they are another good box to check if you can do it.

But it is also certainly possible to rank on page 1 with very little or no social media activity.

At our SEO agency Sydney, we specifically focus on Google search.

This means we only offer SEO and Google Ads.

We have chosen to focus on one specific channel so that we can put all our attention on becoming the best at this specific form of digital marketing.

Many agencies spread themselves thin by doing too many channels and just end up not being that good at any of them.

We would rather offer a limited range of services and just be the best at those, which is exactly what we are doing.

The answer is that it depends.

There are a number of factors that dictate whether SEO is the best marketing channel you should focus on.

The first is that if you customers right now, SEO is probably not the best option. SEO takes a few months before you see results, so if you can’t survive those few months waiting, you should definitely be looking at something that works faster, like paid ads.

It also depends on whether people actually search for the services or products you sell.

If no one is looking for what you offer, it doesn’t matter how good your SEO is, no body is going to see it.

Another factor is whether its actually going to be profitable. If you sell something low ticket, it’s very possible that it just won’t pay off to do SEO.

These are all factors our SEO experts will advise you on before we start our SEO campaign, to determine if we should even be doing it.

Yes. Every campaign we do is customised for the business we are working with.

While there definitely are similarities across campaigns, our goal is to get you the best results possible, and a copy paste approach is never going to do that.

As a result, instead of selling “packages”, we look at what it’s going to take to get SEO results in your specific industry, and then do that.

This ensures the highest chance of success in the shortest amount of time.

How we do this is our SEO Sydney experts will analyse your specific niche to determine what your competitors are doing and what it’s going to take to outcompete them, and then putting together a successful SEO Sydney strategy to achieve this.

Then our SEO professionals will implement this on an ongoing basis, ensuring you are far ahead of anyone else in your niche.

Oftentimes the answer is yes.

SEO is often a fantastic strategy for smaller businesses to grow at a natural pace that allows them to keep up with the increase in customers.

The problem is that the cost of doing SEO is usually beyond what most small businesses can afford.

This is why we came up with a pricing model we believe is much better and allows smaller businesses to get access to the best SEO agency Sydney without having to spend thousands of dollars per month at the most crucial time in their growth – getting off the ground.

The truth is you don’t have to use an SEO agency.

Nothing prevents you from learning how to do SEO and implementing it yourself.

However, what you have to take into consideration is how long this is going to take you, and whether you have the time to invest while also running your business.

SEO is quite a complicated process, and the feedback loop is very long.

It can take months before you even see the results of the change you made today.

This means if you did the wrong thing, you won’t know for months, and then it will take months more to correct.

For most businesses trying to grow, these months are too valuable to waste on experimentation.

The idea behind using an SEO service is that they will cut down the time it will take to get results by doing what works right away.

An experienced SEO agency will know what to do and just implement it straight away, saving you months of time experimenting and hoping for results, all while trying to keep your business alive.

We’ve also made it as easy as possible for businesses to get access to a world class SEO agency by coming up with a pricing model that removes the large upfront cost that usually prevents smaller businesses from being able to afford SEO.

Search engine marketing can encompass a range of other channels.

The most common is PPC, usually Google Ads. However, this can include other PPC channels like Bing Ads.

This can be combined with an effective SEO strategy to get extremely good results.

Many clients we have worked with have come to us from another SEO agency who failed to deliver results.

If you wish to switch SEO agencies, we are usually able to take over from where they left off and do what we need to do.

In the case they have control over your website and won’t hand it over, we will work with you to come to a solution to get you going.

Our SEO team will discuss options with you before we get started.

Yes, we can help ecommerce businesses with SEO.

While our speciality is with service businesses, we do have experience with ecommerce SEO and have worked with both Shopify and WooCommerce stores.

If you have an ecommerce store and want our help, speak to our SEO company Sydney today!