Performance Based SEO Agency Melbourne

Generally speaking, you’ll begin to see some noticeable results within 3 to 9 months.

Within this timeframe you can expect to start ranking further down in the results, and have a few page 1 rankings for less competitive keywords.

If the website is brand new, it will typically be closer to the 9 month mark, sometimes even longer, before seeing and real traffic and rankings.

However, you will typically start seeing leads trickle through even in months 1 and 2, and by month 6 you should be getting at least 10+ leads per month, even if you are not on page 1 for the main keywords.

Local SEO focuses on getting your website to rank for local search results – those where people are looking for a business in their area.

Typically this means optimising your Google Business Profile to show up in the “map pack”, as well as optimising your website for keywords that contain an area, such as “Melbourne”, a suburb or the words “near me”.

A local SEO strategy involves ensuring you are listed on local directories and increasing your reviews on your Google Business Profile, among other things.

To measure the success of our SEO campaign, we use a range of tools to keep track of what’s going on and keep you updated as well.

The main three things we measure are keyword rankings, traffic and conversions (key events).

Tracking rankings allows us to see if what we are doing is working and ensure that your website is actually showing up in the search engine results pages as a result of our efforts.

Next week keep track of organic traffic to see if the rankings are resulting in real users coming to your website.

Lastly we track conversions (known as key events in Google Analytics) to make sure that the right users are getting to your website, and that they are taking the actions we want them to, which is to contact you or purchase your products.

When we run your SEO campaign, you will be getting monthly reports which cover all of these metrics so that you can also see what is happening.

We craft a specific SEO strategy for each campaign by first understanding your unique business needs and the market you operate in.

The first thing we do is analyse at your industry, competitors, and the people you want to reach. This helps us create a strategy that’s tailored specifically for you.

After we’ve a good grasp of your market environment, we start researching keywords. We focus on finding the terms that your potential customers are using to find businesses like yours.

Once we have the keywords we want to target, we optimise your website to get it to show up for these keywords.

We do this by implementing all the on page SEO, writing content to address the search intent, optimising all technical SEO aspects, and structuring your website and content to make sure it’s easy for search engines to crawl read and offers a great experience for users.

All of these elements together add up to create and effective SEO strategy, increase your rankings, get relevant traffic and help your business growth.

The cost of SEO can vary wildly depending on many factors including your industry, location, and who you hire to do the SEO.

Typically, most SEO experts will charge you a monthly retainer anywhere from as low as $500 per month to as high as $5000 or even more.

However, we price our SEO services differently than most SEO companies.

We price on your services on a pay-per-results basis.

What this means is the cost of your SEO will directly reflect the results that you get.

Typically speaking we do this on a pay-per-lead basis, however this is something we will discuss with you to find the best deal that works in your particular situation.

Absolutely, and here’s why.

SEO isn’t only for big companies; it’s a critical tool for small businesses too.

Consider this: when people search online, they’re looking for services like yours, and SEO helps make sure they find your business first, not your competitors. It makes your business more visible where and when it matters most.

With SEO, you’re not just spending money on ads and hoping for good results. You’re putting money into a plan that gradually builds up your business’s online visibility.

Remember, while traditional ads stop working once you stop paying for them, SEO continues to work. It increases the number of people visiting your website and brings in more potential customers by making your business more visible and trustworthy.

Not only that, but unlike ads which are limited to the amount you can spend, SEO allows you to get as much traffic as there is. So if you start ranking for a keyword, the only limit to how much traffic you’ll get from that is how many people actually search for it.

This allows you to grow far more than with ads, and at a bigger profit margin.

We typically see the same pattern with most SEO campaigns we run.

In the first couple of months, you start to rank for a bunch of keywords, but mostly in the lower pages, anywhere from page 3 to page 10.

You’ll start to see traffic trickling in, and you might get a couple of leads here are there.

This will continually increase, and usually around months 6-9 you will start to see a significant increase in the amount of website traffic and leads you get from organic search.

By the end of 12 months, you should be getting anywhere from several hundred to as many as 1000 visitors per month, and anywhere from 30 to 100 leads per month.

This is the typically pattern we see with most business. Keep in mind that these exact numbers are not guaranteed, but it’s what usually happens.

Truthfully this one is tricky.

Before you actually start working with someone who claims to be an SEO expert, it can be difficult to know whether they are the real deal or not.

When it comes to SEO, there is absolutely no barrier to entry, which is why you hear or so many people getting burned by “SEO experts”.

However, there are a couple of things you can look our for when considering an SEO agency:

• Do they have proof or results, ideally in the same or similar industry as yours?
• Do they offer a fair pricing model?
• Do they offer some kind of performance guarantee?
• Do they guarantee specific rankings? (If so, don’t go with them – we address this a bit further down)
• Do they lock you into a contract? (Usually a bad sign)
• Do they explain why SEO is a good choice for your business?
• Can they explain what their SEO strategy will be?

There are a number of factors we believe makes us the best Melbourne SEO agency.

First and foremost is that we operate on a unique performance-based model, where you only pay for the results you actually get.

This approach removes any initial costs and completely reduces your risk, opening the door for businesses who otherwise might not be able to afford SEO services to get them going.

We also have a track record of success with a range of business in Australia including law firms, concreters, automotive businesses, plumbers and many more.

And because of our performance-based pricing model, we choose our clients carefully and only work with the ones we are absolutely certain we will get results for, so we don’t waste both of our time.

Unlike most SEO agencies who talk a big game and fail to deliver, we actually put our money where our mouth is.

We specialise in SEO for service based businesses, and offer all the SEO services required to get results for these businesses. These include:

• Bespoke SEO strategy
• Keyword research
• Technical SEO
• On page SEO
• Content writing
• Copywriting
• Sales funnel design and implementation
• Off page SEO
• Citations & business directory listing
• Link building
• Google Business Profile optimisation
• And anything else that to ensure successful SEO campaigns

The real answer is – maybe.

SEO is usually a good choice for most service businesses, but it depends on a number of factors.

Exactly who your target market is and what you are offering them is going to dictate is SEO is the best digital marketing strategy for you.

Next, the amount of people searching for what you offer in your specific area or target location is also going to impact it. If no one is looking for what you offer, it doesn’t matter how good your SEO is, you won’t sell anything.

Competition in your niche also dictates whether SEO is a good option. If the niche is too competitive, it can make SEO unprofitable even if there is enough search volume there.

These are all things we will investigate and discuss with you before starting any work.

Yes, all of our professional SEO services are designed specifically for your business needs.

Whether you run a law firm seeking more clients or a plumber looking to get more bookings, we will develop an SEO strategy that’s best for getting you the results you are after.

We know that each business faces unique challenges and has different goals, which is why we avoid a copy-paste approach.

We begin by learning about your market, your competitors, and what you aim to achieve. Based on this, we create a tailored SEO plan that targets your specific audience and gets you the kind of traffic you are after.

No, nobody can guarantee you specific rankings.

Since nobody controls Google’s algorithm except Google themselves, there is no honest way to guarantee specific rankings on Google.

What we can do is apply what has worked countless other times, with the idea that there is no reason it should not work for your business.

However, this doesn’t mean you will get an exact position in the search engine rankings.

And truthfully, it doesn’t even matter.

What matters is what kind of traffic you are getting, and how many customers are coming in.

You don’t necessarily need to be #1 position for a specific keyword to get this.

There are countless ways to get the kind of traffic you are looking for from Google without having to focus on such a narrow minded approach.

Put simply, they are lying.

They use a number of work-arounds to “deliver” on this.

This most common and obvious one is they will just run Google Ads, which technically places your website at the top of Google’s search results.

However, this is dishonest because the minute they stop running those ads, your traffic stops.

Others are simply just lying to get the sale.

If there was a way to guarantee specific rankings, you can believe that we would be doing it also.

There are a number of ways we can guarantee success without guaranteeing specific rankings.

At our SEO agency in Melbourne, we focus on what truly matters to most businesses which is getting more sales.

So instead of focusing on a ranking for a specific keyword, we focus on getting leads, which kind of leads are coming through, and whether they are converting into sales.

By implementing our SEO services, we can guarantee that you will be seeing business growth, getting more customers and making more sales.

As such, we price our Melbourne SEO services based on the results you get, ensuring our incentives are aligned and you pay a price that makes sense.

Our off-page SEO strategy goes beyond just your website to improve your presence on the internet.

Our approach includes a number of factors including getting your business listed on local directories, creating high-quality backlinks from well-respected sites, creating social media profiles and optimising your Google Business Profile.

Our off page SEO strategy is tailored to each specific business we work with, and we do what it takes to get results in their specific industry or niche.

At our SEO agency in Melbourne, we use a selection of the best SEO tools available to improve your website’s performance. We’ve chosen these tools carefully to make sure you stay ahead of the competition.

First, we use Semrush for keyword research. This tool lets us find out what your potential customers are searching for, allowing us to create content that meets their needs.

We also use Google Analytics and Google Tag Manager to see who’s visiting your site and what they do when they’re there. This information is key for us to optimise your website for more leads as well as report on the progress of our campaigns.

Additionally, we use Google Search Console to monitor your site’s health and its performance on Google searches.

For content improvement, we use Surfer SEO to make sure your content isn’t only well-written but also ranks well in search results.

With these tools, we can monitor everything from traffic changes to keyword rankings to the amount of enquiries that come in. This allows us to adjust our strategies quickly, keeping your business on track for great results.

Backlinks are very important for your website’s SEO ranking because they’re like recommendations from other websites.

When another website links to yours, it signals to search engines that your content is valuable and trustworthy. This helps improve your website’s credibility, which can lead to a higher position in search engine results.

If the backlinks are from well-known and relevant sites, your website is more likely to move up in the rankings. A few strong links from top websites can be better for your website than many weak links.

Focusing on high-quality links helps make sure your SEO efforts are effective and last a long time.

However, using questionable backlink strategies like link exchanges or spammy backlinks can lead to decreased rankings, or in the worst case scenario, a penalty from Google.

So you have to be super careful when it comes to backlinks, as it’s easy to do more harm than good.

In most cases, a Melbourne SEO specialist is going to be a better choice if you want results from SEO.

While a full service digital marketing agency who offers a range of channels might sound like a good idea, the truth is that in most cases they are jacks of all trades, masters of none.

SEO an actually an extremely complex thing to do, with so many different layers. If you are not completely focused, it can be next to impossible to outcompete those that are.

This is why so many agencies fail to deliver results when it comes to SEO.

They are simply spread too thin, offering too many services, preventing them from being really good in any of them.

If you actually want good results from SEO, our recommendation is to go with SEO specialists.

Absolutely not.

While black hat SEO can see tempting due to the promise of quick results, it rarely pays off even in the medium term.

The problem with black hat SEO is that you almost always get caught sooner or later, and all your efforts go down the drain.

On top of that, for businesses offering legitimate services, there is no need to go down the black hat route when you can rank perfectly well using only white hat SEO methods.

This is why at our SEO agency we only use white hat SEO.

We want long term results, and we do not believe in risking our clients’ businesses for short term gains.

Therefore, we guarantee that you will never find any questionable SEO methods as a result of our work.

Since we work on a different model to most SEO companies in Melbourne, we don’t specifically offer SEO packages.

Our model is designed in such a way that we are incentivised to get you the best results as quickly as possible, and for the long term, so we will do whatever it takes to get there.

Offering certain packages will only limit the amount of work you get on your campaign, unless you can afford the top package.

We don’t work that way.

At our SEO company, we offer custom SEO strategies for each client to ensure a successful SEO campaign.

At our SEO company, content marketing is a major part of our SEO service.

Content is one of the most powerful levers you have when it comes to SEO, and we’ve developed a number of strategies to maximise the way we use content to get as much relevant traffic as possible.

Content marketing within SEO allows you to not only attract more visitors to your website, but if you do it right you will convert more of them into customers also.

On top of that, content marketing can also be used as a backlinking strategy, which can attract inbound links for content that others find useful.

This is one of the best ways to scale backlinks long term.

As such, this is a core part of our search engine optimisation strategy.

In many cases, running Google Ads alongside search engine optimisation is a good idea.

Because Google Ads work quickly, they can allow you to make sales fast while the SEO results start to come in over time.

For many businesses this combination approach works really well, and is something that we normally recommend at our SEO agency.

However, we will first analyse your specific business to see if this is a good approach, as in some cases Google Ads may not work well.

We will advise you on this before starting to work with you.

The truth is that if you really wanted to, you could learn SEO and do it yourself.

However, SEO is very complex and it will take a lot of time investment before you know what you are doing.

On top of that, it has a very long feedback loop, because it can take months to see if what you did is actually working.

This means that if you are just learning, what you do today may or may not work, and so it could actually take years before you get any results.

If you are trying to grow your business, these months are absolutely crucial, you don’t want to waste them.

The idea behind hiring an SEO company is that they will know what to do, eliminating a lot of the guesswork and making sure that the next few months are actually spent growing your business rather than experimenting on something that may not work.

In some cases, having additional digital marketing can be a good idea, but this depends on the specific business.

If you are a big business with a large marketing budget, focusing on multiple marketing channels can be a good idea to cast a wide net and get your name out there.

However, if you are a small business, focusing on one channel and mastering it before adding more is usually the best approach.

There are a number of reasons why so many SEO consultants fail to get their clients results.

One is that SEO is actually quite complex, and many people see it as an easy way to make money online, not realising what they are getting into. So they start selling their service only to realise they don’t actually know what they are doing.

Others are purely interested in collecting the pay check from their clients and genuinely don’t care about getting results.

SEO is essentially the wild west with no barrier to entry, so anyone can start an SEO agency and claim to be an expert. This is why you have to be super careful when speaking with SEO specialists.

The main other form of search engine marketing is running Google Ads, which is an excellent complementary marketing channel to organic SEO, and one we often recommend for businesses (depending on their requirements and budget).

When starting a new SEO campaign, we always do a thorough competitor analysis to see what we are up against.

This includes a number of factors, such as:

• How competitive the targeted keywords will be to rank for
• How many serious competitors are in the space
• What is the authority of the competitors’ websites
• What the competitors are doing for their SEO
• How big are the competitors’ websites
• And many other factors that will tell us what we are up against